This is a publication for B2B marketers, misfits, and rebels who believe in the power of original thinking.
If you want quick wins and recycled tactics, it’s probably not for you.
What to Expect
This isn't your typical marketing newsletter. You won't find:
Generic "best practices" that worked great in 2019
AI hot takes from people who've never built a content operation
Tactical tips without strategic context
Empty buzzwords about "thought leadership"
Instead, you'll get candid insights about:
How changing workplace culture is breaking traditional content playbooks
What AI really means for creative teams (beyond the hype)
Why conventional ROI models are failing modern CMOs
Building content operations that actually scale
Leading creative teams through constant change
Who This Is For
This newsletter is for B2B marketing leaders who:
Are tired of surface-level content and LinkedIn clickbait
Need to balance quick wins with long-term brand building
Want to build sustainable, scalable content operations
Are grappling with AI, remote teams, and changing buyer behavior
Think there has to be a better way than "how we've always done it"
Why "Long Tail Thinking"?
Like those overlooked long-tail keywords that actually drive conversions, the most valuable nuggets of insight are often found by digging into under-explored spaces—the deeper patterns and emerging opportunities that most marketers miss while they’re chasing the algorithm.
That’s what this publication is all about.
No fluff. No filler. Just honest ideas and insights every week (or so), from someone who's been in the trenches.
A Bit About Me
After 14 years building content strategies in professional services, SaaS, and financial services, I've learned that the most interesting insights and opportunities live in the gaps between what everyone assumes and what actually works.
The content programs I build consistently generate demand and pipeline, but my real satisfaction at work comes from solving the puzzles underneath:
Why do some teams produce breakthrough work while others stay stuck?
How do you build systems that scale without losing your brand’s soul?
What happens when you challenge the assumptions everyone takes for granted?
I'm drawn to the thorny problems that make other people squirm—the kind where the conventional wisdom feels incomplete, where the obvious solution creates new complications, and where success comes from connecting dots that aren't obviously related.
I currently lead content strategy at Corporate Visions, a sales training and tech company where everything we build is backed by buyer evidence, behavioral science, and original research.
