This is a publication for B2B marketers, misfits, and rebels who believe in the power of original thinking.

If you want quick wins and recycled tactics, it’s probably not for you.

What to Expect

This isn't your typical marketing newsletter. You won't find:

• Generic "best practices" that worked great in 2019

• AI hot takes from people who've never built a content operation

• Tactical tips without strategic context

• Empty buzzwords about "thought leadership"

Instead, you'll get candid insights about:

• How changing work culture is breaking traditional content playbooks

• What AI really means for creative teams (beyond the hype)

• Why conventional ROI models are failing modern CMOs

• Building content operations that actually scale

• Leading creative teams through constant change

Who This Is For

This newsletter is for B2B marketing leaders who:

• Are tired of surface-level content and LinkedIn clickbait

• Need to balance quick wins with long-term brand building

• Want to build sustainable, scalable content operations

• Are grappling with AI, remote teams, and changing buyer behavior

• Think there has to be a better way than "how we've always done it"

Why "Long Tail Thinking"?

Like those overlooked long-tail keywords that actually drive conversions, the most valuable nuggets of insight are often found by digging into under-explored spaces—the deeper patterns and emerging opportunities that most marketers miss while they’re chasing the algorithm.

That’s what this publication is all about.

No fluff, no filler, just honest ideas and insights every week, from someone who's been in the trenches and lives for solving and simplifying complex challenges.