Archive - Long Tail Thinking

How to Justify Content Marketing to Your CFO

We talk about content like it's an expense. But we should be positioning it as an investment.

May 8 •

April 2025

March 2025

What Makes Content Valuable?

A Framework for Smarter Prioritization

Mar 27 •

Decision Tax Is Draining Your Content ROI

The collective toll of debating instead of creating.

Mar 20 •

Playing the Metagame of Marketing

Your next big breakthrough won’t come from copying other people’s best work or doing more of the same.

Mar 13 •

Give Your Creatives Space to Think

Everyone wants "scroll-stopping" creative, but few are willing to challenge the workplace norms that make it nearly impossible.

Mar 6 •

February 2025

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